Ad Spend Optimiser
Stop Taxing Your Own Growth. Hard-wire Your Inventory to Your Ad Spend.
Elite Shopify brands lose £8,000–£15,000 monthly to Ghost Ad spend. We deploy bespoke logic gates that pause your Meta, Google, and TikTok campaigns the millisecond stock hits a threshold—saving your margin before you even know it’s at risk.
Why Scaling Often Means Wasting Budget
The £15k Leak
When bestsellers drop to critical levels over a weekend, campaigns continue spending thousands on clicks for products you cannot fulfill.
Damaged Metrics
Advertising unfulfillable products tanks your campaign quality scores and conversion rates, leading to higher long-term CPCs.
Customer Friction
Nothing damages brand equity faster than a Sold Out badge appearing only after a customer has clicked a high-intent ad.
Manual Drag
Your team currently spends 6–10 hours weekly manually pausing and resuming campaigns—time that should be spent on strategy, not coordination.
The Anatomy of a High-Performance Logic Gate
The Inventory Sentinel
Our system polls your Shopify API every hour, calculating “Days of Cover” rather than just raw stock numbers.
Current Stock ÷ Sales Velocity = Real-Time Availability.
The Decision Matrix
Proprietary n8n logic gates evaluate every SKU against active campaign IDs
- < 5 Days Cover: Instant pause across all platforms
- 8–15 Days Cover: Proactive budget reduction (25%) to extend inventory life
- > 60 Days Cover: Automatic 25% budget boost to clear excess stock
Multi-Platform Execution
Bespoke API integrations with Meta, Google Ads, and TikTok execute budget shifts in near real-time, ensuring your spend is always directed at fulfillable revenue
Citable Statistics for Enterprise Performance
Wasted Spend Recovery
£8,000–£15,000 average monthly recovery.
Labour Efficiency
100% reduction in manual campaign-inventory monitoring (0 hours weekly).
Immediate ROI
Typical implementation costs £4,500–£5,500 with a 2–3 week payback period.
Scale Readiness
Designed for brands spending £30,000+ per month on paid social and search.
From Audit to Automation in 4 Weeks
Discovery
We audit your SKU velocity and ad platform structure to identify the exact leakage points.
Scoping
We define your custom Days of Cover thresholds and budget-adjustment logic.
Build
Our engineers deploy the n8n logic gates and API connections within your existing tech stack.
Handover
Final performance review and live dashboard deployment. Go-live is typically achieved within 21 days.
FAQ
Initial implementation typically ranges from £4,500–£5,500 depending on the number of ad platforms integrated
Most clients achieve a full return on investment within 2–3 weeks of the system going live.
Yes, we require API access to Shopify for inventory data and your respective ad platforms for budget execution.
Our default architecture polls every hour, but this can be tuned to every 15 minutes for high-velocity flash sales.
Absolutely. The system includes an exception-handling layer for manual overrides during specific promos.
Yes, we can configure the logic to consider global stock or specific regional warehouse availability.
The system detects the restock and gradually scales ad budgets back up to prevent performance spikes
No. This is enterprise-grade middleware built specifically for your brand, meaning no monthly app fees and total control over logic.
No. The logic runs entirely on external servers (middleware), interacting with APIs without touching your frontend theme.
Ideally suited for brands spending over £30,000/month across multiple ad platforms with variable SKU velocity
Is Your Infrastructure Capping Your Scale?
A 2-minute diagnostic to uncover your ‘Invisible Tax’.
2 stores will qualify for our manual deep-dive monthly.
