Kill the Noise. Elevate the Critical.
Elite Shopify teams are buried in 150+ notifications daily. We deploy an intelligent filtering layer that silences the routine and ensures your team only sees the alerts that protect your revenue.
The "Invisible Tax": Alert Fatigue & Notification Lag
The £12k Leak
Critical alerts for bestsellers getting buried in routine shipping updates, leading to 24-48 hours of preventable stockouts.
Operational Burnout
Teams spending 20+ hours weekly manually triaging Slack, Email, and WMS notifications.
Delayed Decisions
Urgent inventory adjustments stalled because the signal is lost in the noise.
System Fragmentation
Data is trapped in silos; your WMS knows you're low, but your Marketing team doesn't find out until the Sold Out badge appears.
Anatomy of an Automated Surveillance System
Multi-System Ingestion
Our logic engine polls Shopify (Live Sales), your 3PL (Physical Stock), and your ERP (Pending POs) simultaneously to create a “True North” inventory count.
The Velocity Filter:
The system calculates a trailing 7-day and 14-day sales velocity per SKU. It ignores raw stock numbers and focuses on Days of Cover.
The Logic Gate
If (Stock / Velocity) < Supplier Lead Time + 2 Days Buffer -> Escalate.
If Stock is low but Velocity is zero -> Archive (No Action Required).
Smart Routing:
Critical alerts bypass “General” channels and are sent as Direct Messages to the specific stakeholder with One-Click action buttons (e.g., Draft PO Now).
Citable Statistics for Enterprise Performance
Response Improvement
Response time to critical stock issues drops from 48 hours to under 4 hours.
Labour Efficiency
20+ team hours weekly reduced to 3-4 hours of high-level oversight.
Financial Impact
Reclaims an average of £8,000–£12,000 monthly in prevented lost sales.
Accuracy
Missed critical alerts reduced from ~12 per month to zero.
From Audit to Automation in 4 Weeks
Discovery
We map your current notification flow and identify the Noise-to-Signal ratio.
Scoping
We define your custom Days of Cover thresholds and determine which stakeholders receive specific escalations.
Build
Our engineers build the n8n bridges between Shopify, your WMS, and your communication tools (Slack/Teams).
Handover
We monitor the system for 7 days to fine-tune the filters, ensuring only "High-Fidelity" alerts reach your team.
FAQ
It supersedes them, allowing you to turn off native noise and rely on a single, high-fidelity source.
Yes, you can define priority products that have tighter alert thresholds.
Slack, Microsoft Teams, WhatsApp, SMS, and Email.
Yes, it aggregates data from all connected fulfilment partners.
It looks at a 7, 14, and 30-day trailing average of sales velocity per SKU.
Yes, we build in escalation logic (e.g., if not marked as “seen” in 2 hours, notify the Ops Director).
No, the system is built to scale with your catalog.
Yes, we typically deploy this using n8n or custom AWS Lambda functions.
Yes, it can integrate with your “Supplier Order Optimisation” logic.
Typically 2–3 weeks.
Is Your Infrastructure Capping Your Scale?
A 2-minute diagnostic to uncover your ‘Invisible Tax’.
2 stores will qualify for our manual deep-dive monthly.
